The Slow Period In Fashion

This is the time of year when it is slow in fashion, because everyone is gearing up for the September fashion weeks. This is the period where all of the stores are dropping big sales, the fashion magazines are paring down the pages, but gearing up for the big issues in September. Selfridge’s, Sak’s Fifth Avenue, Nordstrom, Bergdorf Goodman, Neiman Marcus, Harrod’s and Harvey Nichol’s are in the midst of summer sales to make room for the fall product that will be hitting the floors soon and all of the other stores are pulling out all the stops to get you shopping.

This is the time to hit these shops and scope out some amazeballs deals. The best way to get in on these deals is to get on the email lists of these stores. They will keep you up to date on their new products and department sales and all of their special events (silent sales, customer appreciation days, trunk shows). All of these stores can offer the ultimate customer service (especially Selfridge’s, which is the best department store in the world) and all of the best services (facials, manicures, pedicures, massages, etc.)

This is also a great time to check out the magazines (Elle, Vogue, Harper’s Bazaar) because they offer all sorts of teasers for the upcoming September season as well as all of the current spring/summer/resort season looks in action. You also get to see which pieces can translate into the fall season.

I usually take this time to check out the stores and see what’s on sale. This is a good time to dive into experimentation. If you were unsure of a trend, you can take this time to test it out in a well lit fitting room, before you commit to the look or piece. I usually experiment the moment I see either a new look in the windows, or when the store is flipped (a visual merchandising term for changing the store around), although you can do some experimentation anytime you like. You just have to make sure you have ample time to do it. Never do it in a rush, or if you have a busy day. It’s also a good way to find out how something fits before you decide to buy it on line.

Because it’s the slow period in retail, you can take your time to try things on and play with a few looks. This is a good time to learn your sizes and know what works for you. I hope to see you out and about in the stores!!!!

Stay fashionable and sexy!!!!!


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